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Shell gets nearly 'overwhelming' response following reveal of Accelerate to Zero program

Following the reveal of their new Accelerate to Zero program at the Advanced Clean Transportation Expo, Shell Fleet Solutions director Jim Perkins quickly saw firsthand how eager fleets are to learn more from the energy giant on how best to reach their sustainability goals.

“It was almost overwhelming,” Perkins said of fleet interest last week at Shell’s booth at the Anaheim Convention Center near Los Angeles. “There was so many questions and ACT last year was very similar. This year was even more so. There were just a tremendous number of questions and interest in what Shell is doing in the decarb space because Shell's a well-known name. It's a trusted name, and so people want to work with companies that they know are going to be there for the long haul.”

Perkins explained that Shell Fleet Solution’s Accelerate to Zero decarbonization program includes analysis of a fleet’s current duty cycles and maintenance requirements relative to their decarbonization goals and then offers various clean energy solutions tailored to their needs.

Some fleet routes may prove to be a great match for EVs, Perkins said, while others may be more demanding and could require other fuels like renewable natural gas, hydrogen or renewable diesel.

“Shell has a very vast array of fuels available. We create a lot of energy. Whether it be EV, solar, hydrogen, et cetera. What I want to do is make sure a fleet gets what they need, not just sell them one particular product,” Perkins said. “Whereas many suppliers have one or two products to sell, I'm here to provide them a solution that fits their needs, not my needs.”

[Related: Penske a 'huge proponent' of renewable diesel]